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Responsible Consumption of Alcohol

Responsible Consumption of Alcohol

Alcohol consumption is largely related to cultural and social influence on an...

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Responsible Consumption of Alcohol

Alcohol consumption is largely related to cultural and social influence on an individual. India is a diverse nation with vast cultural variations among ethnic, religious and linguistics groups with varied drinking pattern across states. With a major rise in the number of drunken driving cases, sensitization on the effects of abuse of alcohol are the need of the hour.

Truck drivers are an essential link in our supply chain and their wellbeing is important for our growing economy. A majority of truck drivers consume alcohol either daily or often, increasing the possibility of drinking and driving. UBL has launched a “Responsible Consumption of Alcohol��? programme to reach out the truck drivers in our supply chain. The programme intends to cover all the truck drivers coming into our breweries.

Additionally, campaigns in collaboration with the media are being run to spread awareness on this topic, among the masses.

Activities undertaken:
  1. Awareness generation and Sensitisation sessions with Truck Drivers
  2. Awareness generation campaigns in the media
Total Reach
637Truck Drivers


UBL understands that a large population of India still bears the daily struggles for safe drinking water. Its initiatives are aimed at equipping the villages around its breweries with technology that ensures them of water related safety and health. Further, it also works for water conservation and rejuvenation in water destitute areas where agriculture is the prime source of income.

Primary Healthcare

Without health there is no progress and so UBL gives primary and preventive healthcare facilities to the villages close to its breweries to ensure that diseases are cured before they become unbearable and costly.

Primary Education

Creating favourable educational conditions for the village children around its breweries is another one of UBL's projects. Its Mini Science Centres aim at practical learning while adoption of schools involves making an environment that is safe, healthy and educational. Several other schools are also given these facilities to encourage children to pursue primary education.

Responsible Consumption of Alcohol

Promoting the message of responsible consumption of alcohol among the masses is a critical objective for UBL. Sensitisation and awareness generation for the same is what UBL is working towards. By reaching out to the truck drivers in our supply chain, in a fun and interactive manner, UBL aspires to drive home an important message.

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